”Volvo Trucks kehitti neljä vuotta sitten uuden, luovan viestintästrategian. Teimme sen Forsman & Bodenfors -mainostoimiston kanssa, joka on menestynyt luovissa kuluttajakampanjoissa”, sanoo Lars Terling, Vice President, Marketing Communications, Volvo Trucks.
Volvon Trucksin mainosfilmi on viime vuoden paras viraalikampanja, jota on katsottu Youtubessa tähän mennessä jo yli 76 miljoonaa kertaa .
Eurobestin tuomaristojen suomalaisjäsenet:
Marko Vuorensola, Executive Creative Director, Havas Worldwide – Film, Print ja Print & Poster
Pia af Hällström, Executive Creative Partner, Wörks – Outdoor ja Radio
Theodor Arhio, Creative Director, TBWA Helsinki – Interactive & Mobile
Nermin Hairedin, Chief Executive Officer, Dentsu Aegis Network – Media
Piëtke Visser, Creative Director, Kuudes Kerros – Design
Pia Jännes, Chief Executive Officer, Akvamariini Porter Novelli – PR
Hanna Mutanen, Executive Producer, Grillifilms – Film Craft
Kari Eilola, Creative Director, Bob the Robot – Branded Content & Entertainment
Eurobest – The European Festival of Creativity
Launched in 1988, Eurobest is Europe’s leading annual awards competition for creative excellence in the categories of Film, Print, Outdoor, Radio, Craft, Interactive, Media, Direct, Promo & Activation, Design, PR, Integrated, Mobile and Branded Content & Entertainment advertising. Since 2008, the awards, which are judged by Europe’s top creatives, form part of a two-and-a-half day Festival themed to identify and engage specific topics that are relevant to the European market. The festival, which takes place in Helsinki this year, has previously been held in Stockholm, Amsterdam, Hamburg and Lisbon. Eurobest is organised by Lions Festivals.